Until now, finding discussions and comments on Twitter and prioritizing to respond to Twitter comments at the right time have been a time-consuming and complicated process; Yet to reduce your time and money costs, Zelkaa now monitors Twitter with advanced infrastructure and instantly collects and classifies more than 10 million tweets in many languages every day.
+1.5 Million
Daily Tweets Collecting
In Zelkaa, you can see the total growth of the number of likes, retweets, visits, and engagement rates of tweets written about your brand in different periods. You can also view your brand’s Twitter account analysis. The Twitter metrics analysis of your account will give you in-depth analytical insights for campaigns and media activities.
Tweet sentiment analysis is based on qualitative metrics (sad, angry, happy, sorry) and approach metrics (positive, negative, and neutral) to get to know the audience and followers of the Twitter account more profoundly.
As the organization's public relations team, to avoid a media crisis, you need to know in the shortest possible time what content and hashtags in the form of twitter trending topics are attracting attention. At Zelkaa, you can easily identify hot trends or content published by influencers by analyzing Twitter trending hashtags and users. If there is a likelihood of starting a media crisis, you can take appropriate measures to stop it from happening.
If you encounter a tweet about your brand in Zelkaa, you can see your brand and your competitors' same user interaction history. By monitoring and analyzing all the previous tweets of an account, you will get a more profound knowledge of your audience, and the process of responding to the user will be more relevant.
Replying directly to Twitter mentions in the Zelkaa panel will be more targeted by looking at the audience's history of interaction with the brand.
After replying, you can monitor and analyze tweets again to measure the rate of change in the dissatisfied audience's attitude on Twitter.
By deeply analyzing the elements related to the tweets you publish on your brand's profile, Zelkaa determines the best time and the most compelling topic and form of content for tweeting to get the most efficiency.
In Zelkaa, you can plan for your brand’s Twitter account with the content developer team and leave the publication of a single tweet or tweet thread to Zelkaa by placing the content in the content calendar.
Growth charts and the ability to compare them enable you to predict the likelihood of a tweet going viral on Twitter in the first minutes of its post; Because in the growth chart, Zelkaa provides you with detailed information, including the number of likes, replies, retweets, visits and impressions in different periods after the content is published.
In order to provide a thorough document of Twitter monitoring information, Zelkaa examines all the needed aspects and presents essential information linked to the monitored tweet, such as time of publication, observation time, publisher penetration rate (Twitter user credibility).
Get in touch with Zelkaa experts to see how you can convert mega data into practical knowledge and understand your audience and competitors.
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