Media Relations Management Tool

Predict a Media Crisis with Continuous Monitoring

Zelkaa provides the infrastructure to experience optimal and fast content monitoring and not miss anything about your organization using sophisticated technology.

• Monitoring more than 300 million media, users, and pages
• Categorizing and analyzing more than 20 million collected data daily
• Monitoring and collecting offline media texts such as newspapers and magazines using OCR technology
• Prioritizing critical conversations on media and social media

Measuring Audience Satisfaction

Most sales teams measure customer satisfaction by sending survey forms to customers and using the NPS method. In this method, the percentage of customers who recommend a product to others is reduced from those who do not recommend it. The resulting number indicates the level of customer loyalty of one product. In Zelkaa, we measure the level of satisfaction with a brand in the media with the same model and generalization of parameters such as the audience's negative and positive attitude.

• Use of NPS method and artificial intelligence to measure user satisfaction
• Measuring the level of people's satisfaction with the content created in the media
• Measuring the growth of one or more media outlets' approach to different topics
• Analyzing all comments and tweets to measure user satisfaction

Timely Control of the Public Relations Crisis

One of the main concerns of members of the public relations team is timely awareness of the foreshock of a media crisis to control and manage it in a timely and rapid manner. Zelkaa provides teams with a variety of practical tools to accomplish this process:

• Alert tool which sends you hot and trend topics about the brand immediately via email, telegram, and mobile notification
• Separate monitoring of complaints and negative conversations on Instagram, Twitter, and news websites
• Quick access to hot posts, tweets, and news on social media and networks
• Easy and hassle-free access to content published by influencers

Discover how Your Brand Mentions and Conversations Spread Geographically

Crises start from one point, and their growth increases in other places concerning the issue's importance. It is often important to know where the content release process came from, how it grew, and how much talk there is about the topic.
In Zelkaa, you can use geographical monitoring in two ways:

• Geographical ratio of social media users who talk about your brand
• How brand mentions and news spread from one geographical point to another and view the volume of these conversations

Learn more about Trend Map

Zelkaa Newswire for Press Release Distribution

With Zelkaa, After you felt the foreshocks of the crisis before it happened, monitored the first publisher of news or content and tracked its publishing line, separated fake news from the real news, identified influencers and influential media, Now is the time to respond. In addition to publishing the organization’s statement on social media, the organization's public relations statement should be published simultaneously in news agencies and websites so that the public can hear the organization's response to the crisis.
With the development of the Newswire tool, we are with the public relations team during media crises and the introduction of new products and services:

• Publishing the organizational press releases and reports directly in the Newswire
• Selecting the proper media of your field of activity from thousands of news agencies, websites, and newspapers
• Recognizing the audience of each media using the Newswire analysis system for targeted advertising

Learn more about Newswire